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With a variety of media outlets available to them, Supercuts was looking for concepts which combined those outlets to complete their roster of summer promotions.
Utilizing their 2,100 retail stores in the U.S., the Supercuts website, motorsports activation and existing partnerships,  developed and implemented the "2006 Supercuts Beach Bash" promotion.
• Supercuts stores were provided game cards for each visiting customer. Every card had a unique entry code, which customers entered online. They were eligible for
monthly prizes and one of 24 grand prize trips to the Supercuts Beach Bash in the
Bahamas.
• The Supercuts Beach Bash was held December 13-17th, 2006 at the all-inclusive Breezes resort in the Bahamas. Race fans and race celebrities interacted at events including autograph sessions, concerts, themed dinners, Beach Olympics and much more. |
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The Supercuts Beach Bash promotional support:
• In Store Point of Purchase signage and game cards
• In Store Signage including: Large scale posters, mirror clings, ceiling hangers
• Employee directed backroom signage including internal promotions
• Primary Car Sponsor in 18 NASCAR Busch Series races
• Driver and Pit Crew uniform branding for the Fitz/Bradshaw racing team
• Co-sponsored monthly sweepstakes prizes
Supercuts.com contest entry page
• Full page ads in NASCAR Scene magazine
• Monthly USA Today ads Ad banner on speedworld.com |
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The 2006 event drivers and celebrities included:
• Paul Menard
• JJ Yeley
• Regan Smith
• Mike Skinner
• Ron Hornaday
• Danny O'Quinn
• Bono Manion
• Tommy Baldwin
• Jeff Hammond
• Tim Packman
• and Many More |
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