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Athlete Representation is a skill that requires the ability to manage associations between athlete, sponsors, team, fans, events, charities and other related entities. Through successfully balancing each of these, SportsONE has fostered relationships with several athletes that have entrusted us to manage their associations.

Representation is refined to an art by creating a "brand" out of the athlete and carefully managing each of the entities to make sure that the "brand" is maintained and profitable for everyone involved.

SportsONE has experience of Athlete Representation at many levels of competition, from an aspiring race car driver progressing through the ranks of competition to a Heisman trophy winning quarterback managing post–NFL responsibilities.